How to be REALLY good at Surveys as a UX Researcher (lots of RESOURCES!)

Unlock new career opportunities and become data fluent today! Use my link: https://bit.ly/3zH0Kkd and check out the first chapter of any DataCamp course for FREE! 
[** Tap "Show More" for timestamps and more helpful UXR resources ⬇️]

00:00 Intro
01:38 4 steps to master Survey Science
03:13 Variables and Measurement Design
03:29 What is a "Variable"?
04:12 Types of variables - treat them differently!
05:52 Most commonly used variable types in industry surveys
06:42 How to design "Measurements" (aka good survey questions)
08:00 BONUS: Single-item measure vs multi-item measure
09:52 DEMO: measurement design
12:10 Good book for writing effective survey questionnaire
12:46 Applied statistics and data analysis
13:36 Understanding the logic behind statistics (and FREE RESOURCE!)
16:12 Descriptive statistics vs Inferential statistics (what's the difference)
17:21 DEMO: example for using inferential stats in survey
18:37 Commonly used statistical analysis (you should learn!)
19:10 Understanding the logic, not the computation.

Resource to learn more about variables: https://bit.ly/3fam4VL
SUS survey & how to measure usability: https://bit.ly/3GcqLdz
Questionnaire design handbook: https://amzn.to/3PNeBMF

👇🏻You can now book a private or small group career chat session with me: https://calendly.com/aonatalks

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☺ UXR Resources ☺
» Best tactics for running UX workshops and more: https://pipdecks.com/decks Using my promo code "AONA96864 " during checkout for an additional 15% off
» A good overview of UXR (mostly Qual): https://amzn.to/3wv1cA8
» UXR stakeholder management: It’s Our Research: https://amzn.to/3fER7H7
» UXR methods handbook: https://amzn.to/2PzZF7w
» UXR product sense: https://amzn.to/30IuKwg
» Writing effective surveys - Questionnaire design handbook: https://amzn.to/3PNeBMF
» Quant UXR: https://amzn.to/30HSAYX
» About field study and ethnography: https://amzn.to/31hWGr3
» An easy-to-read intro to stats: The Cartoon Guide to Statistics https://amzn.to/3nFwstF

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☺ About Me ☺
Hello there! I’m Aona, creator of AonaTalks, also a Senior UX Researcher (UXR) working in Silicon Valley. Topics I enjoy talking include but not limited to UX research, UX career growth, and Silicon Valley fashion and lifestyle. I hope my content can help aspiring and like-minded UXers find their personal and professional footing in this field. Thank you for visiting my channel! I hope you find what you are looking for.

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☺ Channel Playlist ☺
🐣 For UXR beginners 🐥: https://bit.ly/3zG5WEX
🧪 UXR craft 🧪: https://bit.ly/3FbLjRZ
🌱 UXR growth 🪴: https://bit.ly/334rgb5
🖥 UXR & tech career tips 🖥 https://bit.ly/3Gc9h11
🦄 creator journey 🦄: https://bit.ly/3HNCbEW
🌼 my passions in life 🌼: https://bit.ly/3r3foyb

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☺ Connect With Me ☺
» For business inquiries: [email protected]
» IG: @aonatalks
» Twitter: @aonatalks
» Linkedin:   / aonayang  

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☺ Equipment☺
» Video: Sony ZV1 https://amzn.to/3FZmQ3N
» Audio: Rode NT USB mini https://amzn.to/3HUGtKX
» Edit: Final Cut Pro
» Channel Art: Procreate (on iPad Pro)

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☺ Disclaimer ☺
My opinions are my own and they do not represent my employer in any way.
Some of the links are affiliated.
This video was sponsored by DataCamp.

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☺ Music ☺
🎵 Music provided by Epidemic Sound: https://share.epidemicsound.com/81juel

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