Скачать или смотреть Live webinar Common pitfalls when deploying Product Analytics tools With Glenn Human37

During the webinar, Yoav and Glenn will address the common mistakes that product managers and teams make when implementing product analytics tools.

These mistakes include a lack of strategy, focusing on measuring instead of understanding, and getting mostly vanity metrics that aren't actionable.

Furthermore, Yoav and Glenn will share their experience in validating product analytics tools. They have found that on a first pass, post QA, they usually discover that 70% of events have mistakes in them or simply aren't firing at all.

This is the perfect opportunity to learn from analytics experts who have worked with various companies, from startups to enterprises, on product strategy and data-driven optimizations.

About our lecturers:

Yoav Yechiam, The Product Alliance, lectures in Product Management courses such as UC Berkeley, Netcraft, and Shenkar.
His articles were published on Mind the Product, VentureBeat, and more.

Glenn Vanderlinden, co-founder of Human37, and lead solution architect. Before Human37, Glenn held positions as a technical lead in an analytics and digital advertising agency. Today, he focuses on customer data, marketing analytics, and product analytics.