B2B Instagram Marketing: Using Instagram to Sell B2B Products

Instagram is an extremely visual platform, and most B2B products/services aren't exactly the sexiest. But B2B Instagram marketing is still a hugely viable option. You just need to get focused on your graphics. Try creating your social media graphics with Visme: https://www.visme.co/social-media-gra...

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Marketing on Instagram shouldn't be limited to just B2C companies. Instagram boasts 1 BILLION monthly active users, and 200 million of those visit at least one brand account each day.

That means there's some serious potential for helping your business get found on the visual social media platform.

But wait. What if your business is a B2B company that focuses on selling products to other businesses? Does that mean you miss out on all of these potential customers?

No, absolutely not. In this video, Mike Ploger takes you through the steps your business can take to take advantage of B2B Instagram marketing, and how beneficial the platform can be to your revenue and growth.

Learn more about B2B Instagram marketing with these tips:
1:11 Create Your Account
2:14 How Can You Use Instagram to Sell B2B Products?
2:20 Offer Insight Into Your Company’s Values and Culture
3:02 Make It Branded
4:01 Make It Look Professional
4:56 Use Instagram Stories
5:37 Advertise Your Podcasts on Instagram
6:38 Encourage User Generated Content
7:36 Use Instagram’s Shoppable Posts

And several other tips that can help your B2B business generate even more followers, online engagement and customers straight from your Instagram profile.

Watch this video to find a few real life examples of how other companies are using B2B Instagram marketing and are seeing success so you can emulate a few of these strategies for your own business.

While you don't want to copy outright, pulling inspiration from other companies can help you find your bearings, and create a B2B Instagram marketing strategy that works for your business.

And while you're here, check out our in-depth blog article on this same topic to learn even more: https://visme.co/blog/b2b-sales/

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