Скачать или смотреть A Case Study from Philips’ former Chief Design Officer | Sean Carney

Join us for the fifth episode of our Chief Design Officer Series, where we talk to Chief Design Officers from the most forward-thinking companies. This time, we are joined by Sean Carney, former CDO of Philips. At Philips, Sean led a team of 700+ designers and helped generate over $800 million in sales pull-through.

Sean shared a powerful case study of how design contributed directly to business transformation and aided a positive change in the world.

Watch to learn how to:
✅ Drive real business impact with design
✅ Calculate and communicate ROI on design
✅ Balance creativity with business strategy at the C-level
✅ Build a design team that influences revenue and strategy

00:00 — Welcome to the CDO Series: Why Design Belongs in the Boardroom
00:49 — Meet Sean Carney: Former Chief Design Officer at Philips
02:55 — Sean’s Unplanned Path to Becoming a Chief Design Officer
04:42 — From Solo Creator to Strategic Leader: The Power of Diverse Teams
07:43 — Why Today’s User Research Isn’t Enough: Designing for the Future
10:24 — Philips' Visionary Design Approach
13:24 — 📍 Case Study: How Philips Built the NICU of the Future
20:05 — 📍 Case Study: Embedding Strategic Design into Business Strategy at Philips
35:00 — Tracking the ROI of Design: From Vision to Measurable Business Impact
43:11 — Using Real-Time Data and Predictive Modelling in Hospital Design
44:35 — Designing Capabilities for the Future: Strategic Foresight in Action
45:01 — 📍 Case Study: Smart Toothbrushes and the Rise of Connected Health
48:00 — How Philips Prioritised Innovation Opportunities Across 30+ Units
48:48 — Turning Design Ideas into Strategic Investments with Cross-Functional Teams
53:26 — 📍 Case Study: The Vacuum That Failed — and What It Taught the Business
55:34 — What It Takes to Design in Healthcare: Compliance, Innovation & Risk
55:53 — Building the Case for Prototypes: Value Beyond the Aesthetic
01:01:40 — Bridging Creative Vision and P&L: Design at the Executive Table
01:03:55 — How Design Drove Business Transformation at Philips
01:10:31 — Empathy Across Departments: The Secret to Influencing at C-Level
01:11:18 — Budgeting for Innovation: Where to Find (and Protect) Funds
01:14:46 — The Future of Design Leadership: From Systems to Strategy
01:21:48 — Design for Good: Applying Creative Leadership to Global Impact
01:23:28 — Final Reflections: Building a More Joyful, Impactful World with Design

Learn about our Design Leaders programme: https://fla.wiki/3GRC40a


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