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To be a successful Adsense publisher you need a lot of traffic but you also need that traffic to engage with the ads that are being displayed on your site.

The adsense CPC that you get paid will depend on the topics that you write about.

In the world of blogging, you can either write articles that will compete for clicks that will pay a few cents or be strategic and write content that will pay the big bucks.

If you are serious about making money online with Adsense and building a successful business, I suggest you target these top paying keywords and industries.

Also, I suggest you try Ezoic to automatically automize your ads.

I broke down this post by:

Top paying Adsense keyword industries
Types of ads that pay the most
Exact long-tail keywords that have insane CPCs
4 Bonuses to make even more money with Adsense

Here are the top 10 highest paid Adsense keywords for 2021 (by industry/niche):

Insurance $61 CPC
Gas/Electricity $58 CPC
Loans $50 CPC
Mortgage $46 CPC
Attorney $48 CPC
Lawyer $42 CPC
Donate $42 CPC
Conference Call $42 CPC
Degree $40 CPC
Credit $38 CPC

↓ keep reading to find the exact keyword phrases that you should target ↓
Why do these Adsense keywords pay so much?

Because the companies behind the ads have a high customer value and can afford to spend a few hundred bucks to acquire a customer. It all boils down to their business economics.
So, how can you profit from this data and rake in thousands of dollars each month?

Let’s run through a hypothetical example.

You notice that insurance related blogs will carry a high CPC.
You then research a few keywords and find that “car insurance companies” pays decently well.
You get to writing the best article you can on car insurance companies
With an amazing on-page SEO, you are able to get your blog post high on google rankings,
You get a good amount of high quality organic traffic to your site, and then monetize into more Adsense revenue.

Which Adsense ads pay the most?

In addition to picking the best niche for adsense, you also have options as to which ad type to show. The options are: 1) text & display 2) matched content 3) in-feed and 4) in-article.

In my own experiments, I’ve found higher click through rates with native in-article ads. Those ads perform the best on any of my sites.
native in article ads new google adsense

The in-article ads will naturally blend with your content and display midway through your blog post. I like these types of ads because they are contextual and usually receive a good amount of clicks.

Sidebar ads are not as good since we are already trained to tune them out.

You can also try Matched Content if you have another content you’d like to promote.
Pro tip: Use Auto Ads by Google



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