Скачать или смотреть Trader Tips | Understanding Decision Power Score

In this episode of Trader Tips, our own William Owles breaks down Decision Power Score (DPS) — a Kokai metric that helps you evaluate your campaign’s ability to go after the most valuable impressions. William discusses why having more supply options leads to better campaign performance and touches on practical ways to improve your DPS: https://bit.ly/49rscWE

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Discover how Decision Power Score helps you evaluate media buying effectiveness and how, when you have the power to choose from more impressions than you need to buy, you can select the highest-quality inventory for better results: http://bit.ly/40zy76W

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The Trade Desk is a media buying platform built for what matters. Premium streaming TV. One-click commerce. Trusted journalism. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers unleash the full potential of their data-driven advertising, by reaching more customers doing more of the things they love — with more transparency and precision at every stage. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend to keep it that way. Because the open internet matters. Learn more: https://bit.ly/3uJDbZN