Inside the Publishing Industry: Penguin Random House CEO reveals how to become a published author
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This episode unveils the business side of publishing, including royalty structures, marketing strategies, and emerging trends in the industry. Whether you're an aspiring author or interested in the business of books, this episode offers unprecedented insights into the publishing world.
Timestamps:
00:00 - Introduction to the publishing industry
01:57 - How to approach publishing houses
03:37 - The role of agents in publishing
04:45 - Decoding royalty advances
05:46 - Genres successful in securing publication
06:35 - Self-publishing
07:45 - Writing a book as a brand-building exercise for authors
10:14 - Brand building vs. royalties
12:30 - AI and the publishing industry
13:40 – The evolving landscape of traditional publishing
15:20 - What does India read?
16:58 - Fiction vs. non-fiction
17:50 - Regional reading trends
18:41 - Distribution channels
20:00 - Selection processes in publishing: the economics behind assessing a profitable book
24:37 - Average book sales in India
26:02 - Book piracy
29:40 - Discoverability strategies
33:32 - Book recommendations
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About the Host:
Sarthak Ahuja is an Investment Banker, Business Educator, and a Bestselling Author with over 2.5 Million followers across social media. He helps businesses in areas of capital structuring and M&A, and is on the advisory board of a number of startups within India and the Middle East.
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About the Guest:
Gaurav Shrinagesh is the CEO of Penguin Random House India, SEA & MENA, and serves on the Global Executive Committee for Penguin Random House as well as being a member of the Board of Directors at the Sharjah Book Authority. Gaurav began his career at Bertelsmann, Penguin Random House’s parent company, in 1999, working in the Strategy Consulting division in Germany. He subsequently worked across various Bertelsmann group companies in M&A, Music, Retail, Supply Chain, and Book Publishing in New York, China, Hong Kong, and India, which led to him taking over as CEO of Penguin Random House India in 2013.
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Director & Producer:
Aditi Randev is a Marketing Consultant with over a decade of experience working in areas of branding and media. She has spent years working with Sony Music as well as Meta, after her formal education in Fashion Communication from NIFT Delhi, and MBA in Marketing from MICA.
She is a Director and co-founder of Niamh Ventures Pvt Ltd, where she heads Media and Content (https://www.niamhventures.com).
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