How To Do Bid Optimization & Keyword Harvesting for Amazon PPC Automation

👉 Sign up for Sellics here: https://oklik.co/sellics
Amazon PPC automation is a complex process that requires a good understanding of how the overall PPC works. In this video, Thomas Ropel from Sellics explains the importance of the Amazon PPC campaign and ad groups set up, keyword harvesting, and bid optimization. While giving general guidelines for optimizing PPC better, he also introduces Sellics Smart Campaigns which allow Amazon sellers to set up goal-based campaigns with a few clicks instead of many hours.

You will also learn why is it important to do keyword harvesting to transfer high-performing keywords from automatic campaigns to manual campaigns and add low-performing keywords or ASINs as negative targets.
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👉 More interviews with Amazon experts: https://orangeklik.com/
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🔶 Questions answered in the video:

➤ 00:00 Showcasing Sellics Smart Campaigns
➤ 00:53 Getting to know Thomas Ropel from Sellics
➤ 02:39 Quick showcase of Sellics Benchmarker
➤ 03:36 Introducing Sellics Smart Campaigns
➤ 04:09 What can Sellics Smart Campaigns do for us?
➤ 04:47 Why would you need Sellics Smart Campaign?
➤ 05:59 How will it structure our campaign?
➤ 07:36 Ways in which it will optimize our campaign
➤ 10:09 How easily Sellics Smart Campains will do it
➤ 11:03 Setting up a Smart Campaign demo
➤ 14:21 Preview of the results
➤ 15:21 How important is the product detail page?
➤ 17:07 What about PPC goals?
➤ 19:41 First steps when optimizing our profitability
➤ 24:37 How to determine bad and good keywords?
➤ 27:13 Last recommendations for this year
➤ 29:19 What do Sellics offer?
➤ 31:10 Contact Sellics
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🔶 About SELLICS SMART CAMPAIGNS

Sellics Smart Campaigns create a high-performing campaign structure for you in seconds and fully automate your bidding & targeting based on your individual goals.

From the campaign setup, its configuration and ad groups, to the keyword harvesting, automating the optimization of finding and dealing with high and low performing keywords, Sellics Smart Campaigns also features bid adjustments considering your target ACoS.

👉 Visit Sellics website and explore all the tools they offer: https://oklik.co/sellics
👉 Try Sellics Benchmarker for free: https://oklik.co/sellics-benchmarker
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🔶 Video host - LISETT LEES

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
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