Скачать или смотреть The Community Advantage: Driving Product & Service Innovation Through Cultivating Loyalty

How can communities unlock innovation and help organizations design products and services that truly matter?

Moderated by Engin Ayaz, CEO of ATÖLYE and an advocate of community-powered transformation, this session features a dynamic panel of thought leaders:

• Helen Keyes, award-winning Executive Brand & Design Leader with over 30 years of global experience in brand identity and design. Formerly the Global Head of Brand, Communications, and Digital Design at Philips, Helen has worked with leading agencies like Wolff Olins and Prophet (NYC), and has led her own consultancy in New York.

• Andreas Sommer, Board Impact Advisor & Founder at essential | now, and former Co-CEO of Weleda AG. With over a decade of board experience, Andreas has guided organizations toward growth and positive impact, transforming Weleda into the world’s No. 1 natural and organic personal care company.

• Victoria Stoyanova, community strategist and advisor. From curating for the V&A to developing global community programs for Meta, kyu, and IKEA, her approach is always community-first. Currently, she is helping Google scale community-first founder programs.

Together, they’ll explore how engaging employees, stakeholders, and users as co-creators can drive transformative innovation and foster deeper connections. Through this community-powered lens, organizations can:

• Generate breakthrough ideas through diverse perspectives and feedback loops
• Build solutions that genuinely address user needs
• Strengthen loyalty and cultivate lasting relationshipsJoin us to discover how thriving communities can elevate product and service innovation while creating meaningful impact.

Discover the full lineup of sessions and speakers here: www.atolye.io/dialogues

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00:00 Intro
01:23 What was the first community that you felt a strong sense of belonging to?
04:01 How has the framing of community helped you?
13:05  How do keep a long termist lens in cultivating communities?
27:54 What gives you hope?
31:26 Q&A