Скачать или смотреть The LEGO Blueprint: From Bankruptcy to Billions

🧱 How LEGO Built a $9 Billion Empire from the Rubble of Bankruptcy

How did a company that sells "low-tech" plastic bricks defeat the digital revolution and build a **$9 billion empire**?

In 2003, LEGO was hemorrhaging **$1 million per day**, drowning in **$800 million of debt**, and teetering on the edge of total collapse. After decades of global dominance, the iconic Danish brand had lost its way—distracted by jewelry, clothes, and money-draining theme parks.

This video deconstructs the *"Recovery Blueprint"* used by CEO Jørgen Vig Knudstorp to pull LEGO back from the brink. We explore how they fixed their "anorexic" bottom line by ruthlessly slashing unique parts by 50%, doubling down on core themes like Star Wars and Harry Potter*, and finally embracing their most passionate advocates: the **AFOLs* (Adult Fans of LEGO).

🚀 What You’ll Discover:

*The Identity Crisis:* How "over-innovation" and losing sight of the core product almost killed the brand.
*The Turnaround:* The radical strategic shift to manage for cash and return to the original "System in Play."
*The Community Secret:* How LEGO Ideas turned customers into co-creators, fueling massive loyalty.
*Digital Dominance:* The genius behind The LEGO Movie and blockbuster games that created a 360-degree brand ecosystem.

Today, LEGO isn’t just a toy company; it’s a global cultural powerhouse with profit margins that rival Silicon Valley's top tech firms. This is the ultimate business lesson in focus, community, and brand resilience.

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