Скачать или смотреть SVP of Commercial Strategies, Lovell Casiero, with PM Hotel Group

Lovell Casiero, SVP of Commercial Strategies with PM Hotel Group, talks with GAIN CMO Jason Emanis about her role and the development of their unified commercial strategy.

Here's what you'll learn:

Lovell has been in their role as the Head of Commercial Strategy at PM Hotel Group since January 2019, with 10 years of prior experience in a similar role at Crescent Hotels and Resorts.

Initially hired as the Senior Vice President of Sales and Marketing, the interviewee took on the responsibility of fixing the revenue management part of the department and eventually evolved into the Head of Commercial Strategy.

The interviewee successfully implemented a unified commercial strategy by breaking down silos within the team, which involved cross-training and incentivizing all team members, including revenue management, direct sales, and marketing, based on key performance indicators (KPIs).

The main challenge was overcoming resistance to change, breaking down barriers between different departments, and encouraging collaboration and cross-training.

The primary focus of the commercial strategy team is to maintain and strengthen Average Daily Rate (ADR) after navigating challenges such as a worldwide pandemic, increased labor costs, and normalization of seasonality, with a need for more efficient data management solutions due to the complexity of available data.

#hotelcommercialstrategy #hoteltechnology #hoteltech