How To Nail Your Account-based Marketing Strategy With Vidyard

🎯 Account-Based Marketing Tactics for GTM Teams - Drive More Demand and Be Successful 🎯

Welcome to another episode of "Behind the Scenes," where we unveil the secrets of using video and Vidyard to boost your business and create human connections. In this episode, Olivia, a content marketer at Vidyard, welcomes Sophie, the Queen of Demand Gen spearheading ABM innovation. Sophie shares her insights and strategies to drive demand and success with Account-Based Marketing (ABM).

If you'd like even more guidance on how you can use video in your ABM efforts, read Vidyard's full guide: https://bit.ly/3MxpVNF

🔑 Key points of interest: 🔑

0:00 Introduction
1:06 The role of an ABM leader: Discover Sophie's role and how she focuses on ABM strategy, creativity, automation, and data.
3:39 Using Video in ABM: Sophie explains how she uses video for internal communications, sales enablement, co-marketing campaigns, and team-based projects.
6:36 Winning ABM Campaign Examples: Explore real-life ABM campaign examples, including one-to-one, one-to-few, and one-to-many approaches.
8:34 The Power of Personalization in ABM Programs: Understand how Vidyard seamlessly personalized video content for different campaigns.
9:47 ABM Program Results and Success: Learn about the success of the ABM campaigns and the impact of video engagement.
12:04 Video for Engagement in ABM Efforts: Sophie emphasizes the value of video for engagement and how it helps prioritize sales outreach.
13:57 How to Use Digital Sales Rooms for ABM: Discover how digital sales rooms enhance account-based selling strategies and multi-threading.
16:03 Use Virtual Events to Drive Program Engagement: Explore how Vidyard's Fast Forward program maximizes the impact of webinars and video content.
17:57 Advice for Getting Started with ABM: Sophie shares valuable tips for those looking to start with video and ABM without extensive resources.
19:48 Favorite Vidyard Video: Sophie highlights her favorite Vidyard video, showcasing the power of video in sharing personality.
20:38 Attention Getters in ABM Programs: Sophie reveals her attention-grabbing strategies, including using a dynamic thumbnail and dogs in video thumbnails.
21:56 Bonus: Wisdom Unleashed with Dogs Jasper and Laguna: Enjoy a delightful segment featuring Jasper, the active dog, and his human, Laguna, who asks a fun question.

Explore the world of ABM tactics with Sophie and learn how to leverage video to drive more demand and achieve success. Don't forget to like, share, and subscribe for more valuable insights from Vidyard!

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