Importance of Designing for the Real User Needs (not Wants) in UX

In this video, I'll cover the very important topic of looking at user needs and deeper underlying psychological factors when making UX research and product design decisions. Commonly growing designers tend to mix wants and needs from all types of stakeholders including themselves and the users. Being able to separate wants and needs can also aid in making appropriate and long term success-focused product/service decisions.

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