Скачать или смотреть DSW 2023 | People Track | Women 40+: You Belong. Start Your Company Today | 20230919

You want to start a company, and you're in your 40s, 50s, or 60 plus, but you think you need to be more young to do it. Wrong. Full stop. There's no better time to start a company at your age than now, sister.

A recent study of 2.7 million startups conducted by the Census Bureau and two MIT professors found that the most successful entrepreneurs are between 40 and 60. Yup. And there were many reasons why but the key advantage was your experience. Think about all the information you have in your noggin that can help you start the company and get the results you want faster. On top of that, there's a huge community of women like you to lean on for support, information, tools, and resources.

Join Barbara Brooks (56), founder of SecondActWomen, and an all-female panel of small business owners in their 40s, 50s, and 60s who started their companies from scratch in the second half. We'll candidly talk about launching a business in middlescence, discuss lessons learned, share resources and tools, and discuss using our age to an advantage.

Get a one-page printable Business Canvas worksheet, too, to make sure you're on track to succeed!

Panelists:
Gina Schley (40s), a flower farmer and owner of SheGrowsGardens.
Katherine Wells, started Serenity Engage at 52.
Janine Vanderburg, started Changing the Narrative in her 60s.
Bonnie Schutz, started Tandem Resource Solutions at 47.

Moderated by Barbara Brooks, 56, who started three companies at 44, including SecondActWomen, which she launched at 51.