The Psychology Behind Loyalty with Maddy Croucher of Ogilvy Consulting

Описание к видео The Psychology Behind Loyalty with Maddy Croucher of Ogilvy Consulting

Let's dive into the world of behavioural science in loyalty programs with Maddy Croucher from Ogilvy Consulting, as she shares her expertise during the Institute of Promotional Marketing's (IPM) recent webinar. In this video, Maddy discusses the psychological principles that drive successful loyalty programs, providing a comprehensive understanding of how behavioural science influences consumer decisions.

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