Attack of the clone designs: Aldi's Knockoff Bourbon

I'm celebrating the launch of my book "Classy AF Cocktails" with a look at the shady world of knockoff designs via the lens of bourbon. We look at how supermarket brand-alikes, especially from Aldi and Lidl copy their market leading competition like Jim Beam.

The book is Classy AF Cocktails, out now in the US: https://www.amazon.com/dp/1452182663/ and September 4 in the UK https://www.amazon.co.uk/dp/1452182663/ or order through your local bookshop https://bookshop.org/books/classy-as-...

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0:00 Introduction
1:27 Jim Beam's design origins
2:24 White Label design breakdown
4:50 Aldi knockoff: Samuel Joe's
6:52 aka. Clarke's Bourbon
7:57 Behind the name
9:18 Economic incentives
10:23 Is that legal?
12:09 Blind tasting on the rocks
13:16 Cocktail: bourbon smash
14:35 Closing thoughts

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#bourbon #design #knockoff

All background music by Harris Heller - streambeats
   / @streambeatsbyharrisheller  

http://www.timesnewboman.com/
http://www.calligraphuck.com/