Serbia: The Friendliest Country in Europe

In this video, I share why I believe Serbia is the friendliest country in Europe. Based on my personal experiences, here’s what I cover:

👉 Serbs don’t look friendly at first glance, but they are genuinely the friendliest people when you get to know them.

👉 Dark sense of humor! Serbs have a unique, sharp, and sometimes dark humor shaped by their history—it's refreshing and unfiltered.

👉 Safety as a foreign woman. Living in Serbia, I feel safe, supported, and connected. It’s easy to approach people, ask for help, and build meaningful friendships, acquaintances, or business relationships.

👉 Other European capitals like Paris, Lisbon, and Berlin didn’t feel as warm or open to me, making Belgrade stand out even more.

👉 Austria: The most unfriendly country? While I haven’t visited Austria yet, it’s fascinating that many Serbs in Austria describe the unfriendliness of society, making it different from the Serbian warmth you find here.

👉 Why friendliness matters. As an expat or foreigner, being in a friendly country makes a huge difference—whether it’s government processes, social norms, or everyday interactions, it’s essential to feel welcomed and supported.

What’s your experience like living or traveling in Europe? Do you agree Serbia is the friendliest country in Europe? Share your thoughts below!

Happy Holidays, everyone!


🌐 Visit my website: If you're considering visiting or moving to Serbia, I provide concierge services to help you with everything from finding hotels, restaurants, and nightlife to transitioning smoothly into Serbian life for 2025 and beyond.

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