Скачать или смотреть Revolutionizing Events: Mastering Facilitated Meetings for Maximum ROI

Discover the ultimate guide to running events with facilitated meetings at their core. This webinar delves into how organizers are leveraging structured meeting programs to drive real business value and enhance attendee experiences, moving beyond traditional content-first approaches.

Join industry experts Greg Reeves from Jacobs Media, Jack Newey from Mash Media, and Abi Cannons from Grip, as they share their insights on designing and executing successful facilitated meeting events.

Key topics covered in this webinar:

What are Facilitated Meetings?: Learn that these events prioritize pre-arranged meetings, where the organizer actively sets up connections between participants (buyers and suppliers, or other relevant groups). While various terms exist (e.g., "prescheduled meetings," "hosted meetings"), the core idea is a structured approach to networking.

Business Benefits & ROI: Understand why these programs are gaining traction. For sponsors and exhibitors, the primary benefit is guaranteed, high-quality meetings with their target audience, leading to measurable ROI in terms of leads, sales-qualified opportunities, and even closed deals on-site. This direct value proposition is crucial for justifying event investment.

Qualification is Key: Success hinges on having the "right people in the room." Organizers must meticulously qualify both buyers and suppliers to ensure genuine mutual interest and a high-quality exchange. This might involve detailed registration questions, vetting processes, and understanding each participant's objectives.

Orchestration & Logistics: Explore the practicalities of running these events. Technology plays a crucial role in scheduling meetings, sending notifications, and managing attendee flow. On-site staff are vital for guiding participants, addressing no-shows, and generally ensuring the smooth execution of the meeting schedule. Maintaining clear communication and providing refreshments in meeting areas also contributes to a seamless experience.

Meeting Formats & Duration: Discover different approaches to meeting length and structure. While some events opt for shorter, high-volume meetings (e.g., 10-12 minutes) as conversation starters, others prefer longer sessions (e.g., 30 minutes) to allow for deeper discussions and even integrated "experiences" (e.g., culinary, cultural, or sports activities designed to build rapport). The key is aligning the format with the event's objectives and the audience's preferences.

Moving Beyond "Hosted Buyer": Learn why many organizers are moving away from the "hosted buyer" terminology. While traditionally involving sponsored travel for top buyers, the term can carry a stigma of attendees being there "just for the freebies." Modern facilitated meeting programs focus on the inherent value of curated connections, regardless of whether travel is sponsored. This shift emphasizes the quality of the match over external incentives.

Data Utilization & Continuous Improvement: Understand how data is critical for refining meeting programs. Real-time feedback, post-event surveys, and behavioral data (e.g., meeting show-up rates, quality ratings) inform future iterations. Organizers can use these insights to optimize matchmaking algorithms, tailor content, and improve the overall experience, ensuring consistent value delivery year after year.

Tune in to learn how to implement effective facilitated meeting programs that foster meaningful connections and drive tangible results for your events.