Скачать или смотреть Answer Engine Optimization Revolution - How AEO is Replacing SEO

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Content supply chains, Agentic AI, the future of robots in your store, the need for humans in the midst of all the AI around us.
We’re tackling it all. Bring your questions, your insights, and your opinions. We can’t wait to speak with you!

Join us for this groundbreaking LIVE episode of Content in Commerce where our expert panel dives deep into the future of digital marketing with Answer Engine Optimization (AEO). Host Brent Peterson leads an essential discussion with content strategist Isaac Morey and developer-turned-content creator David Arago about how businesses must evolve beyond traditional SEO.

In this session, we explore why AEO represents the biggest shift in content strategy since the dawn of search engines. As AI tools like ChatGPT, Gemini, and voice assistants dominate how consumers find information, optimizing for answer engines has become critical for business survival. Our panel breaks down the fundamental differences between SEO and AEO, revealing actionable strategies you can implement immediately.

Isaac Morey shares cutting-edge insights on structured data optimization, explaining how proper FAQ tagging, product schemas, and JSON markup can dramatically improve your visibility in AI-powered search results. Learn why keywords are making a comeback in the AEO era and how to leverage this trend for maximum impact.

David Arago provides a unique European perspective on content compliance, discussing how GDPR and international regulations affect content strategy. He shares practical insights on regional differences in digital marketing and how US companies navigate international content laws.

The conversation takes a critical look at AI-generated content, addressing the myth that 100% AI content is possible or desirable. Our experts reveal why human input remains essential, from crafting detailed prompts to maintaining authentic brand voice. Discover the telltale signs of AI-generated content and learn strategies to avoid the "vanilla content" trap that makes brands indistinguishable from competitors.

We explore real-world experiments in AEO implementation, including Brent's own newsletter transformation and upcoming content optimization tests. The panel discusses practical applications of AI as an editing tool rather than a content creator, sharing workflows that maximize efficiency while preserving brand authenticity.

This live episode is packed with actionable insights for eCommerce entrepreneurs, content marketers, digital strategists, and business owners ready to future-proof their content strategy. Whether you're new to AEO or looking to refine your approach, this discussion provides the roadmap for navigating the evolving digital landscape.

Chapters:
0:00 Live Introduction - Content in Commerce Panel
0:26 Defining Answer Engine Optimization (AEO)
1:40 European Content Strategy Insights
2:58 AEO vs SEO: The Critical Differences
5:23 Live AEO Experiments and Testing Strategies
6:53 International Content Compliance Challenges
9:35 The Human-AI Content Creation Balance
12:02 Practical AI Implementation Workflows
14:31 Identifying AI Content Patterns and Pitfalls
16:30 Upcoming Experiments and Final Thoughts