Скачать или смотреть Streamline Your Customer Data: Insider's Seamless Amazon RDS Integration Explained

This tutorial demonstrates how Insider's cross-channel customer experience platform can be integrated with Amazon RDS (Relational Database Service) to create a powerful, unified customer data infrastructure. The video targets quasi-technical audiences, including marketing technologists, data analysts, and IT professionals looking to optimize their customer data workflows.

What You'll Learn:
Platform Overview: Understanding Insider as a comprehensive customer data platform that connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform Amazon RDS instance.

Integration Architecture: How Insider connects to Amazon RDS via native Put It Forward and also exposes SQL to the end user that leverages your existing relational database infrastructure alongside other enterprise data sources like Salesforce CRM, Snowflake, DataBricks, Apache Kafka and Amazon RDS.

Technical Setup: Step-by-step configuration process for establishing secure connections with Put It Forward between Insider and your RDS instances, including proper security group configurations and authentication methods

Data Flow Management: Best practices for syncing customer data between your RDS databases and Insider's personalization engine while maintaining data integrity and performance

Use Case Applications: Real-world scenarios showing how this integration enhances omnichannel marketing capabilities across app, web, email, SMS, WhatsApp, and social media advertising channels aws.amazon

Key Benefits Covered:
Faster time to value for customer experience initiatives
Enhanced data connectivity across all customer touchpoints
Improved AI-powered behavior prediction capabilities
Streamlined customer segmentation for hyper-personalization

The video provides practical insights for organizations looking to maximize their existing database investments while scaling their customer experience capabilities through Insider's comprehensive platform.

UseInsider Put It Forward information: https://www.putitforward.com/insider-...
Put It Forward Integration Designer: https://www.putitforward.com/platform...
Contact Us: https://www.putitforward.com/contact
Website: https://www.putitforward.com
LinkedIn:   / put-it-forward  
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00:00 Intro - How to Integrate InsiderCDP with Amazon RDS
00:20 Put It Forward set up UseInsider.com integration with Amazon RDS
00:52 Data mapping and using sql queries for the power user to select the needed data
01:22 Running the Amazon RDS Insider CDP integration
01:58 Confirming data quality checks and integration is configured
02:20 Running the Insider Amazon RDS integration sequence
02:45 Tracing the data was processed through Put It Forward
03:04 Validating the data within Insider