Introduction to Google Ads Display Campaigns

Google Display Campaigns can be a valuable tool for targeting users before they start searching for your business. You can utilize the targeting options Google provides to target users around the web and introduce them to your solutions. In this video, we'll walk through all you need to know to get your first Google Display Campaign up and running as well as how to review performance and what to expect.

1:01 - What is the Google Display Network & Where Can Your Ads Show?
1:43 - Examples of Google Display Network Ads on the Paid Media Pros Site
2:45 - Why Should You Use the Google Display Network?
3:51 - Start of Google Display Network Campaign Demo & Compatible Campaign Objectives
5:35 - Campaign Settings Overview for Display Campaigns
6:36 - A Note on Devices, Ad Schedule, & Ad Rotation with Smart Bidding Strategies
7:15 - Content Exclusion Considerations for Display Campaigns
8:12 - Budget & Bidding Settings with Google Campaigns
9:07 - Targeting Options & a Caution on Optimized Targeting with Display Campaigns
14:11 - Building Responsive Google Display Ads
15:11 - Building Image or HTML5 in GDN Campaigns
16:20 - Performance Expectations for Google Display Network Campaigns vs Search
18:49 - Example of Red Flags for Display Network Campaigns & Conversions

#googledisplayads #googleadsdisplaycampaigns #googledisplaycampaigns
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