Скачать или смотреть The Art of Profitable Growth: Tailoring Ads for Every Product Type

In this video, I explain various types of products: subjective, non-subjective, and semi-subjective. Non-subjective products are those where you can easily find competitors similar to yours, and they are often commoditized with features serving as differentiators. Semi-subjective products, on the other hand, differentiate themselves through design features. Even within semi-subjective products, like4like offerings can be found, making it easy to identify relevant keywords and run ads.

Subjective products, however, may lack direct competitors or like4like alternatives. Consequently, reliance on external traffic sources, such as Amazon, is higher since demand needs to be created on the platform itself. The success of advertising campaigns for subjective products heavily relies on understanding the product's lifecycle stage and the preferences of the target audience.

Irrespective of the applied strategy, the ultimate goal should be the profitable growth of the business, especially if the intention is to build a business compliant with exit strategies. It's crucial to adapt advertising strategies based on the product type and its lifecycle stage to achieve these goals effectively