Скачать или смотреть Lanre Awojoodu - Founder/CEO of Sourcing and Produce | Podcast | Diary of an African Entrepreneur

What does it take to build Africa’s leading indigenous agricultural trading company?
In this episode of Diary of an African Entrepreneur, I sit down with Lanre Awojoodu, the visionary MD/CEO of Sourcing and Produce Nigeria Ltd. From humble beginnings and a career in IT to building a pan-African agribusiness that exports ginger, cashew, hibiscus, and sesame to over 55 countries, Lanre shares an honest, insightful, and inspiring journey filled with grit, failure, resilience—and purpose.

We explore how he transitioned from ERP consulting to entrepreneurship, the painful lessons from losing everything, and how he leveraged relationships, market knowledge, and faith to scale his business across Nigeria, Tanzania, Malawi, Zambia, and Liberia. Lanre also discusses building company culture, fundraising, intra-African trade barriers, and what he believes young African entrepreneurs need to succeed.

Whether you’re an entrepreneur, aspiring founder, SME leader, or professional seeking insight into how high-impact businesses are built in Africa—this episode will spark something in you.

📌 Subscribe, comment, and share this podcast to inspire more builders across the continent.
Key moments from this episode
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[00:00] Introduction
[01:25] Founding Sourcing and Produce
[02:23] Vision for Sourcing and Produce
[03:08] Expansion Across Africa
[04:15] Mission of Sourcing and Produce
[08:12] Challenges of Exporting:
[14:14] Funding in Export Business
[18:01] Transition from ERP Consultant to Entrepreneur
[23:30] Early Childhood and Entrepreneurial Spirit
[31:47] Message to Young African Entrepreneurs
[34:04] Advice to Younger Self




#tags:
#DiaryOfAnAfricanEntrepreneur #AfricanEntrepreneurs #LarryAjuonuma #Agribusiness #ExportBusiness #SMEGrowth #IntraAfricanTrade #MadeInAfrica #CommodityTrading #AfricanFounders #DejiAdebusoye #EntrepreneurJourney #BuildingInAfrica #AfricanSuccessStories