The digital impact on buying behaviour

Helen Milner, CEO of Tinder Foundation shares her views on how digital is impacting buying behaviour and business. The digital revolution has blurred the lines between physical and online sales affecting both consumers and businesses alike. The retail sector has recognised this with a blend of online and face-to-face in the form of the click and collect service, disrupting the online retail market. Conversely, although digital is recognised as crucial in this day and age, two thirds of SMEs don’t have websites and are in danger of being left behind. Beyond consumers, businesses have to also consider digital implications for their employees and strive to create an efficient and open communication system that will help drive growth.