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Phone Call Tracking a Dental Website

he ultimate product of online marketing efforts are leads. Traffic and rankings are nice, but calls and emails are what drive more customers from websites. This article shows how call tracking can help optimize your marketing budget to maximize leads and minimize overall cost.

How Phone Call Tracking Works

Phone call tracking shows site owners which channels drive phone calls from their websites. Using a small snippet of JavaScript phone call tracking software dynamically changes the default number to different phone numbers (local or 800) based on the referral source (i.e., PPC, Natural, or Direct). The tracking numbers redirect to the main business phone number. This technique is called source-level tracking. Typically there is one phone number allocated per source. To add another source, say Facebook, you just add another phone number. Keywords can be tracked with additional phone numbers.

The tracking software records data about the phone calls, which can include source, location, duration, and even record the calls. By attributing the source of phone calls to different channels, site owners can see which channels are the most cost effective at driving phone calls and allocate their resources accordingly.

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Website Optimization, LLC is a web performance and Internet marketing firm dedicated to increasing your bottom line through the optimization of existing web sites.
Founded in 2002 by Andrew King, Website Optimization, LLC is a privately held consulting firm specializing in Website Performance, Search Engine Marketing, Pay-Per-Click Advertising, and Conversion Rate Optimization.

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Website Optimization
3134 Sunnywood Dr.
Ann Arbor, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/1081235051557...