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Why do some people call climate change fake news while others see it as undeniable?

This 60-second short visualizes climate change denial through the lens of the Known-Unknown Matrix, revealing how misinformation, low awareness, and selective understanding shape our global inaction.

Using the powerful “Visual-ize to Vision-ize” framework, we expose four mindsets that block climate action:

“It’s exaggerated”
“It’s fake news”
“It’s undeniable”
= “It’s someone else’s problem”

Whether you work in policy, education, science, or asset management—this is a call to shift from confusion to clarity.

Perfect for:
Environmental educators,
Sustainability professionals
Infrastructure leaders, and
Systems thinkers.

Learn how to:
Identify blind spots in climate understanding
Decode resistance to science-based action
Navigate the Known-Unknown terrain
Empower your team with systems thinking

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