Скачать или смотреть Content Marketing Engineered Overview Wendy Covey

Content Marketing, Engineered gives engineering and technical companies the framework and guidance needed for content marketing.

The book guides business leaders and marketers through a proven, end-to-end content development process -- from identifying who to write for and what to write, to writing, publishing, promoting, and measuring compelling content that turns curious prospects into customers.

Written by Wendy Covey, CEO and Co-Founder of TREW Marketing, this book puts decades of marketing to technical audiences and years of formal research into a practical guide that includes:

-Building specific audience personas and brand messaging
-Planning, creating, publishing, and promoting content
-Engaging sales and measuring ROI

Available on Amazon now!
https://www.amazon.com/Content-Market...