How The Reebok Pump Changed The High-Tech Sneaker Game Forever

When it comes to cutting-edge athletic footwear, Reebok and its competitors - Nike being the most prominent among them - have been at the forefront of industry-shaking innovations that literally change the way people wear (and buy) sneakers. But few innovations have caused a stir quite like the Reebok Pump. On its way to becoming a veritable game-changer, the Pump - introduced at the tail-end of the 1980s - featured technologies that many brands, including arch-rival Nike, had been tiptoeing around for years.

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