How To Develop A Solid Digital Marketing Strategy - The DigitalCEO Challenge

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Developing a product alone isn't enough... Knowing who to market it to and how to promote it is very important. In this video, you will learn:

Steps to carrying out audience research
Why it's important to develop buyer persona (or customer avatar)
The customer journey map and it's usefulness in developing a Digital Marketing Strategy.
What content to develop based on your research
Various digital marketing channels
Social Media Marketing (paid & free)
Content Marketing
Email Marketing
Search Engine Optimization
Pay Per Click (Google Adwords & co)
Conversion

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DigitalCEO Africa (by Digital.ng) provides insights and resources that will help you grow a global business from Africa. Subscribe to our YouTube channel and visit our website (https://digital.ng) to learn how to start and grow your business starting today!

#Digital #DigitalTransformation #DigitalMarketing #DigitalStrategy #Strategy #Technology