partnerships make farms work.

Want to succeed? Contribute and grow the bonds between businesses and communities dedicated to healing our land - and save money, too!

See the entire episode on our Youtube channel!

From their first date, Tina and Orion knew they wanted to start a farm together - and their success is nothing short of inspirational. Their dedication, resourcefulness, and commitment to the land attracted the attention of country music superstar Willie Nelson (because Willie’s wife Annie scouted Tina and Orion for 4 years), and together they’re working to convert Luck Ranch - over 500 acres of sprawling ranchland - into a world-class regenerative ranch. Dreaming of starting your own farm? This is a story to inspire you!

For the last ten years, Peter Byck has been lucky enough to film innovated farmers who are dedicated to healing our soils and rural communities. This series of short films is called Carbon Cowboys. Carbon Cowboy Conversations is a way to have short convos with even more farmers and ranchers working on getting themselves out of debt, and their land into health.

Since the spring of 2023, we’ve been touring the country sharing the science and stories that cement AMP Grazing as a key strategy to improve the lives of American farmers and heal the land - all told in our 4-part docu-series, Roots So Deep (you can see the devil down there).

Peter Byck was born and raised in Louisville, KY. The farmers he’s filmed, from all over the US, Canada and the UK, are more than characters on a screen or statistics in a peer-reviewed paper.. These farmers are friends and family. And we’re ready to fight for them to have a better future. Because - when the farmers have a better future, a more productive and profitable future, we all benefit - with clean air, clean water and nutrient-dense food.

Want to share your story?
Contact [email protected]