Скачать или смотреть How Kmart's Cheap Crap Killed Their Own Image

Kmart didn’t just lose to Walmart and Target, they sabotaged themselves.

In this video, we break down how Kmart’s obsession with cheap, low-quality products slowly destroyed its own brand image. What started as a value-driven retailer turned into a dumping ground for “good enough” merchandise, confusing pricing, outdated stores, and zero identity.

Instead of competing on experience or trust, Kmart raced to the bottom. The result? Customers stopped respecting the brand, suppliers lost confidence, and shoppers fled the moment better options showed up.

This isn’t just about bad luck or tough competition. It’s about how selling cheap crap without a clear strategy can poison a brand from the inside out.

If you care about business failures, brand erosion, and retail collapse, this is a case study you can’t ignore.



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