Innovation Expert Explains What Innovation in Wine Really Looks Like | Gerard Tellis

👉Watch the other full episodes here:    • Pure Craziness with the Producers of ...  

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Innovation fuels success–even in the centuries-old wine industry. But what truly qualifies as an innovation in the wine trade?

In this episode of Wine Talks, Paul K dives into the transformative power of innovation across all sectors with Gerard Tellis, the Neely Chair of American Enterprise at USC.

With over 35 years of expertise, Gerard shares invaluable insights from Tesla’s radical disruption of the automotive industry and incremental innovations shaping the wine trade. He highlights how companies can thrive by thinking outside the box.

Gerard also provides an expert perspective on why businesses often resist radical innovation and how the wine industry can continue driving innovation.

Whether you’re in a cutting-edge tech field or a traditional industry like wine, this episode is packed with valuable insights you don’t want to miss.

Tune in now!


💡Key Takeaways:

Introduction (00:00)
Meet Gerard Tellis (00:24)
The two types of innovation: incremental and radical (01:22)
The tragic story of Xerox–a once innovative company (05:07)
Is simply thinking outside of the box considered innovation? (09:40)
Incremental innovation in the wine trade (19:37)
How to drive radical innovation in the wine industry (22:18)
3 driving factors of radical innovation (27:16)
The future of wine marketing and innovation (36:44)
Experiential innovation in the wine trade (47:17)


📚 Additional Resources:

👉Learn more about Wine Talks: https://www.winetalkspodcast.com/

👉Watch the YouTube full episodes:    • Pure Craziness with the Producers of ...  

👉Subscribe to our YouTube channel: ‪@WineTalksPodcast‬

👉 Connect with Gerard Tellis on LinkedIn:   / gerardtellis  

👉Grab a copy of his books: https://gtellis.net/books/

👉Visit his website for more of his works: https://gtellis.net/


🎙️ Watch or listen to this episode:

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Let’s Connect:

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Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time.

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