Скачать или смотреть Inside The Buyers Brain and Preparing Your Marketing For 2023 | Elizabeth Harr, Partner at Hinge

You won't want to miss hearing about Hinge's latest research reports: 2022 Inside the Buyer's Brain, 2022 High Growth Study.

We'll do just that on this 32nd episode of the Deconstructing Data podcast.

Our guest Elizabeth Harr will be taking us through it.

Elizabeth is an accomplished entrepreneur and executive specializing in brand management and growth strategies for professional services firms.

A partner at Hinge, she leads Hinge’s business development team, helping businesses solve critical marketing and brand-related challenges.

Prior to joining Hinge, Elizabeth co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management.

Elizabeth has co-authored several books and reports published by the Hinge Research Institute, including The Visible Expert®, Inside the Buyers Brain, The Social Media Guide for Professional Services, How Buyers Buy and Online Marketing for Professional Services and regularly contributes to Hinge’s company blog and numerous professional services publications.

Timestamps:
0:00 Intro Music
0:36 Introducing Elizabeth Harr
5:36 Inside The Buyers Brain
21:42 Planning for 2023
31:04 What's In Your Tech Stack
33:31 Common Marketing Mistakes
37:16 Lessons From Your Past Jobs
40:24 Check Out Omni IQ

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