Hi there, car enthusiasts! Today on HSR Motors, we’re diving deep into Nissan’s bold move of shutting down two major design studios—NDA in San Diego and NDLA in São Paulo—and what this could mean for the future of Nissan vehicles. This decision is part of a massive global restructuring plan under Nissan’s “Re:Nissan” strategy, aiming to consolidate design efforts into five agile hubs by March 2026, streamline operations, cut costs, and accelerate vehicle development timelines.
With the Atsugi facility in Japan becoming the central hub for global design, Studio Six in Los Angeles taking the lead for U.S. operations, and London and Shanghai continuing regional roles, Nissan is clearly betting on speed, efficiency, and creative collaboration. But does this consolidation put innovation at risk? While some creativity might be temporarily affected, Nissan plans to design next-gen vehicles faster than ever, reduce platform complexity, and simplify production without compromising quality.
CEO Ivan Espinosa confirmed workforce reductions as part of a broader cost-cutting effort, targeting 20,000 jobs globally. The company aims to design a car in just 37 months—15 months faster than before—and reduce derivative model timelines by 20 months. The Re:Nissan strategy also includes clever interior layout redesigns, cost simplification, and faster engineering processes.
So, are these closures a smart risk or a gamble on creativity? In our opinion, it’s a calculated move to make Nissan leaner, faster, and more agile in an ultra-competitive market.
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