Here’s a detailed breakdown of Atomy — how it works, what its business model is, and how you (as a sales-master style leader in Melbourne-Australia) might frame it for your audience. Because you are working in India (and building a channel for Atomy India), some sections will focus on how the global model works and how it can be adapted locally.
What is Atomy?
Atomy is a direct-selling (network marketing / MLM) company from South Korea, founded in 2009.
Its corporate slogan / philosophy: “Absolute Quality, Absolute Price.”
The company offers everyday consumer goods: skincare, cosmetics, health & wellness items, home‐essentials.
It has expanded globally — including into Australia & Oceania.
Key features often highlighted: free registration (in some countries), no required monthly volume (depending on region), and a business model built on duplication.
The Business Model (for Australia / generic global)
As someone positioning yourself as a sales-master in Melbourne, you’ll want to highlight the structure, how people earn, and what’s required. Below is how Atomy lays this out for Australia (and broadly similar in other markets).
1. Membership / how to join
A person becomes a member/distributor. In many regions there is no costly “starter pack” (check region specific).
As a member you can buy products (for personal use or resale) and/or build a team.
In Australia there is a shopping mall (website) for members.
2. Earning / commissions
One component: General Commission – based on your own purchases (personal volume) + your team’s purchases (= Point Value or “PV”). For example, in Australia: the scheme shows 44% of entire sales PV will be distributed among qualified members weekly.
Another component: Mastership Bonuses – higher‐rank bonuses when you achieve certain thresholds. For example:
“Sales Master” rank: requires Special Agent + minimum group PV under each leg. In Australia: to become a Sales Master you must have 2.5 million PV under each leg (one smaller leg).
Then Diamond Master, Sharon-Rose Master, Star Master, Royal Master, Crown Master, Imperial Master — each increasingly higher requirements and increasing bonuses.
3. Key terms to know
PV (Point Value): Purchase volume or point value attributed to product sales/purchases.
Legs: In the binary structure you have two “legs” (left and right) – often you must build both legs (balance) to progress.
Smaller leg vs larger leg: Many bonus/rank criteria talk about “smaller leg” meaning the lesser of your two legs counts. For example: to qualify for certain rank the smaller leg must exceed a threshold.
Mastership inheritance: Some markets allow “business inheritance” across generations (your business ID can be passed down).
4. Why Atomy claims it stands out
From the promotional material:
“No mandatory purchases or auto-ship” (in some markets) — important to clarify regionally.
Use real everyday products you believe in.
Build a business based on duplication: you help others do what you did, so they succeed too (this aligns with your mentorship role).
Global e-commerce, meaning you can tap international market when eligible.
What to focus on as a Sales Master in Melbourne (or for your India channel)
Since you are in India building Atomy India, but referencing what a “Sales Master” would teach in Melbourne, you can adapt the following points:
Leadership and duplication mindset
As a Sales Master, you’re not just selling products — you’re building leaders. So your talk could emphasise: “I show you how to use the products, then how to share them, then how to duplicate this into a team.”
Emphasise the “help people first” mindset: focus on customer needs, then team building.
Use steps: 1) Use the products (personal credibility) 2) Recommend to people (customer acquisition) 3) Build a team (duplication) 4) Develop leaders (teach them to teach).
Atomy provides training/seminars globally (for example referral to “ATOMY TICKET” site for seminar registration)
For India channel: you could replicate training videos, live sessions, webinars — you being the mentor.
Use the “Absolute Quality, Absolute Price” story to emphasise product credibility.
Showcase success tools: personal promotion, team building tools, mobile/online
The compensation plan specifics (PV thresholds, bonus amounts) vary by country due to currency, regulation, tax, etc. Always check India’s Atomy marketing plan for local thresholds.
Cultural adaptation: People in India may resonate more with legacy income, family benefit, community uplift. For example, Atomy mentions business inheritance across 3 generations.
“Here’s how Atomy offers you a path to income, not just a job.”
“Use products you believe in and build a team — that’s the power of duplication.”
“You get to build a business that can be inherited for generations.”
“I’ll mentor you step-by-step: from using the product, to sharing it, to leading a team, to achieving Sales Master rank.”
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