Скачать или смотреть The Boring to Buzzworthy Debacle

Welcome, Buzzworthy entrepreneurs, to the launch of Season 10 of the Buzzworthy Marketing Podcast! I'm your host, Michael Buzinski. Today, we delve behind the scenes of our recent rebranding journey. Despite decades of marketing experience, I made a rookie mistake: rebranding our show to "Boring to Buzzworthy Marketing Show" without proper testing. After some soul-searching and invaluable feedback from industry experts and our audience, we reverted to our original name with a slight tweak—now we're the Buzzworthy Marketing Podcast. Join me as I share insights from this experience and introduce "The Reality Check Framework" to help you avoid similar pitfalls in your marketing strategies. Let's dive in and remember, being boring is a choice—stay buzzworthy!

00:00 Doubt about new title leads to survey.
05:20 Name changed to mitigate brand proximity bias.
06:52 Simplify and ensure discoverability for optimization.


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About Our Business:
Welcome to Buzzworthy Integrated Marketing! We are dedicated to creating predictably profitable integrated marketing campaigns for service-based businesses.

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💬 Business Inquiries: [email protected]

📚 Recommended Resources:
Book 1: The Rule of 26 - https://www.amazon.com/Rule-26-Servic...

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