Скачать или смотреть "Marketing America's Oldest Credit Union: Innovation Meets Heritage | Tracy Durocher Interview"

Join Anurag Mukherjee on the Women of Community Banking Podcast featuring Tracy Durocher, SVP – Director of Marketing Strategy at St. Mary's Bank, the nation's first credit union since 1908. With 30+ years from aspiring teacher to experiential marketing, B2B/B2C leadership at Merchants Fleet (hypergrowth phase), Tracy joined St. Mary's ~7 months ago to blend heritage with modern strategies like personalized member engagement and community block-party events.​

Key Highlights

Career pivot: Nannying sparked "marketing bug" via entrepreneurial contract

Credit union draw: Community impact over private equity speed

Challenges: Time-block for strategic pauses amid "fail fast" data tests​

Brand balance: Heritage "bank" + innovative credit union identity

Priorities: Personas for Gen Z, "local but think big," data-led stories

Growth example: Concord branch grand opening as block party + fraud education (opened summer 2025)​

Timestamps
00:01 - Intro & sunny weather vibes
01:19 - 30-year journey unpacked
03:34 - Marketing passion + CU shift
05:59 - Speed vs. pause (time blocking)
09:14 - Heritage-innovation balance
11:38 - Personalization opportunity
14:24 - Data depth: Let it lead
17:03 - Top 3 priorities (personas, youth)
19:36 - Fun events for non-traditional growth
22:31 - Thanks & close

Discover 2025 CU trends: AI personalization, membership growth (143M+ members), fraud-proof events amid $2.38T assets. Subscribe for women leaders shaping community banking! #WomenInBanking #CreditUnionMarketing #StMarysBank #TracyDurocher #CommunityBanking2025 #FinancialLeadership​

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