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Hasbro Is Failing... And These Guys Are Winning
www.valaverse.com

Why Independent Toy Companies Are Beating Hasbro (And How They’re Doing It)
What happens when former Hasbro designer Bobby Vala (Valaverse / Action Force) sits down with Jim Preziosi (Four Horsemen Studios / Mythic Legions)? You get a raw, behind-the-scenes look at everything that’s broken in the toy industry—and how independent creators are rebuilding it from the ground up.

In this extended, unfiltered conversation, these two industry titans talk about:

✅ Why independent toy lines are outperforming Hasbro and Mattel
🧠 The creative freedom that comes with making non-licensed toys
💥 How community-built fandoms, not corporate IPs, are the future
🎨 The rise of customizing, toy photography, and storytelling
📉 How big companies sacrifice quality for margins—and why that’s failing
🐉 The reveal of Four Horsemen’s upcoming DRAGON project
🛠 Behind the curtain of 3D printing, spray masks, hydro dipping, and factory life
🌍 Sleeper cells of fans from Muskegon to Puerto Rico
👨‍👩‍👧‍👦 Why collecting fills emotional voids in modern fractured life
🚀 The future of sci-fi toys and the evolution of toy production

This isn’t just a conversation—it’s a masterclass in launching a successful toy line, building a fanbase, and thriving in a post-Hasbro world.

If you care about the future of action figures, indie creators, and the craft behind the plastic, this is a must-watch.

CHAPTERS
00:00 – The rise of collector culture
01:12 – “I’m not a toy collector”
02:32 – Customization and creativity explode
04:30 – Breaking free from licensed limitations
05:19 – “I was wrong about flooding the market”
06:23 – A customizer’s paradise at Legion’s Con
09:02 – “They’re all sleeper cells”
10:29 – “I thought this would be small... then it took off”
12:46 – Why people won’t abandon their joy
13:42 – “Who wants to buy the same figure again?”
14:03 – Hasbro is quietly exiting the toy business
15:36 – “This is why our toys look better for the price”
17:08 – Why deco reduction kills creativity
18:28 – “We’re up here, they’re down here”
20:00 – Building the future of sci-fi toys
21:30 – “We’re doing a dragon.”
22:56 – The return of the Castle Grayskull era
24:00 – From wax to 3D printing: production evolution
27:00 – Automated shading, hydro dipping & what’s next
30:00 – Inside the factory: Bobby’s trip to China
32:00 – Why indie toy production is a full-on team sport

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