Testing | Sequential Test Calculator - Merritt Aho

In this FEC session, Merritt will demonstrate how to access and use a sequential test calculator to plan and analyze A/B tests.

Simply put, Sequential Testing is the responsible solution to “peeking” and early stopping in A/B tests. It allows you to calculate test statistics and make decisions while you are still collecting data resulting in shorter tests (read: more testing capacity). Anything less is p-hacking and a statistical faux pas.

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