Скачать или смотреть Mastering SEO in the AI Era with Kevin Roy | Just Mind in My Business Media Podcast

Podcast Overview:
Welcome to Just Mind in My Business Media, hosted by Ida Crawford. In this episode, Ida sits down with Kevin Roy, CEO and co-founder of Green Banana SEO, a digital marketing agency that pioneered a pay-for-performance SEO model guaranteeing page one Google rankings—or clients don’t pay. With over 20 years of experience spanning finance, biotech, retail, and manufacturing, Kevin shares his deep expertise in SEO strategies, especially as they evolve alongside AI-driven search engines. His agency’s innovative approach and focus on measurable results set them apart in the ever-changing digital marketing landscape.

Episode Summary:
In this episode, Kevin Roy breaks down how SEO is transforming in the AI era, where traditional page rankings are being disrupted by zero-click searches and AI language models like ChatGPT and Gemini. Kevin explains the importance of relevance, structured data like advanced schema with FAQs, and authentic reviews to rank well in both traditional and AI-driven platforms. He discusses the limitations of pay-for-performance SEO in this new space, offers insights into training AI for business use, and emphasizes the ongoing necessity of human input. The conversation highlights crucial challenges and practical tactics businesses need to embrace to remain visible and competitive.

Key Topics Covered:
The fundamentals of SEO and the impact of AI on search results
Differences between traditional SEO and SEO for Large Language Models (LLMs)
The role of schema markup


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