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-- Charming news story about the grand opening of Sesame Place theme park in Irving, Tx in 1982 (featuring Big Bird attack a poor little boy)...
Originally broadcast on KXAS-TV (Television station : Fort Worth, Tex.) June 17, 1982, 5:00 p.m.
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A Sesame Place theme park opened in Irving, Texas in 1982, but didn't find success, closing in 1984. Midway between Dallas and Fort Worth, the Busch Entertainment park was 7 acres, cost an estimated $10 million, and was targeted to children age 3-13. ... Like Tokyo Sesame Place, the park's entrance was Big Bird's head.
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A Sesame Place theme park opened in Irving, Texas in 1982, but didn't find success, closing in 1984. Midway between Dallas and Fort Worth, the Busch Entertainment park was 7 acres, cost an estimated $10 million, and was targeted to children age 3-13. The park was located at 183 and Esters; its parking lot is now a Walmart Supercenter, the park itself is a dollar store.
In a contrast to its Pennsylvania counterpart, Texas' Sesame Place was mostly indoors. Like Tokyo Sesame Place, the park's entrance was Big Bird's head. Of note was a replica of 123 Sesame Street where an animatronic Big Bird head could be seen from behind the doors in his nest, while photo puppets of Grover, Bert, The Count and Prairie Dawn were in the windows. Right next door was a ball pit replica of Ernie's bathtub, with a figure of Ernie in the tub. There was also a rope course, flash shadow room and a maze.
Stormie Jones, the 6-year-old recipient of the first simultaneous heart and liver transplant, was visited by three walkaround characters from the park. She had wanted to visit a theme park, but wasn't deemed fit to do so. The heart transplant led to her eventual death in 1990. The Oak Ridge Boys music video for "Thank God For Kids" was filmed there, as was a segment of Jerry Haynes' local kids magazine format TV show Peppermint Place, which was syndicated in 108 US markets at one point.
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Sesame Place, a seven-acre theme park based on the...
Jan. 11, 1985
IRVING, Texas -- Sesame Place, a seven-acre theme park based on the 'Sesame Street' television series, has been closed, owners of the suburban Dallas-Fort Worth park said Friday.
The park closed Oct. 28 for the fall season and will not reopen as scheduled in May because of lower-than-expected attendance and revenue, said spokesmen for Busch Entertainment Corp., its owner.
'It has not been profitable for the company,' said spokeswoman Vicki Pearlman in St. Louis. She refused, however, to disclose attendance or profit-loss figures.
Sesame Place opened in June 1982 on a 30.3-acre site on Texas 183. No decision has been made on disposing of equipment or property at the park site, which cost $10 million, including research and development fees, spokesmen added.
William H. Thurman, vice president of Busch Entertainment, attributed the park's financial difficulty to 'the highly competitive market in Dallas for the entertainment dollar.'
'Although we were disappointed with Sesame Place's financial performance, we were pleased with the park, which was highly rated by its visitors,' he added.
Developed in conjunction with the Children's Television Workshop, producers of 'Sesame Street,' the park featured computer games, outdoor play activities and appearances by the show's Muppet characters and live animals.
It had 16 full-time employees and employed 286 people at the height of its 1984 season.
Friday's decision does not effect the remaining Sesame Place park in Langhorne, Pa., near Philadelphia. The 5-year-old park reported a 13.6 percent increase in attendance in 1984 and will be expanded, Thurman said. Attendance at the Irving park declined 11 percent last year.
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KXAS-TV (Television station : Fort Worth, Tex.). [News Clip: Sesame Place], video, June 17, 1982, 5:00 p.m.; Fort Worth, Texas. (https://texashistory.unt.edu/ark:/675... accessed February 11, 2022), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Libraries Special Collections.
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