Could a popstar really swing the US election? | James O'Brien on LBC

After Taylor Swift stole headlines for supporting her boyfriend Travis Kelce at Super Bowl LVIII, James O'Brien discusses what it is that makes the popstar so popular.

Starting out as a country singer, Swift has now sold more than 200 million records, won 14 grammy awards, was named Time's Person of the Year in 2023 and is the first person to become a billionaire with music as the main source of income.

With an army of fans and an influence arguably stronger than any celebrity on the planet, some are even claiming the 34-year-old may 'swing the election' if she can 'motivate and mobilise' enough people.

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