My Expenses As An Author & Business Owner

Check below for deals on my favorite software and tech! In this video, I'm breaking down exactly what I spend money on in my business to grow! From people & labor, to software & tech expenses, marketing & advertising, and more, I cover what I spent money on in 2024 as an author and online business owner with over 7000 students.

Watch my income stream breakdown for 2024:    • 8 Income Streams for Authors and Crea...  

RESOURCES MENTIONED (some are affiliate links - I may receive a small commission at no extra cost to you - in fact, some of these links offer special deals and discounts!):

Wave for bookkeeping: https://www.waveapps.com/accounting
(I now use Quickbooks for bookkeeping; save 75% here: https://refer.quickbooks.ca/s/kwnom)
Mailerlite for email marketing: https://www.mailerlite.com/a/6m6hIJTY...
Squarespace for website hosting and domains: https://www.squarespace.com/
Thrivecart checkout and course platform - lifetime deal!: https://shelbyleighpoetry--checkout.t...
Gusto payroll (get $100 from Gusto when you sign up using my link!): https://gusto.com/i/shelby56c736cd
Honeybook (get 30% off your first year - great if you offer 1:1 services!): https://share.honeybook.com/shelby587...
ManyChat for DM automation: https://manychat.pxf.io/eK3G1X
Quaderno for sales tax: https://quaderno.io/?fpr=shelby35
Google Workspace for my business emails and storage: https://workspace.google.com/

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

My marketing community - now open for 2025!:
THE CREATIVE'S CONTENT CLUB: Want hands-on marketing support, social media templates and content ideas, marketing masterclasses and more, every single month?! Join the all-in-one marketing membership for authors and creatives, The Creative's Content Club!
https://www.marketingbyshelby.com/club

Timestamps
0:00 - People & labor expenses
6:10 - Advertising & marketing
9:00 - Cost of offer delivery
12:15 - Software & tech
17:15 - Investing in myself!

ABOUT SHELBY:
Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:
I post marketing tips here on YouTube (subscribe for more videos!) as well as on TikTok and Instagram.

  / marketingbyshelby  
  / marketingbyshelby  
https://marketingbyshelby.com/

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