Celebrity beauty brands are selling more than makeup — they’re selling manipulation, insecurity, and illusion. Kylie Jenner’s Kylie Cosmetics, Hailey Bieber’s Rhode, Kim Kardashian’s SKKN, and Lady Gaga’s Haus Labs dominate the beauty space.
Now stars like Sydney Sweeney are entering the scene, launching viral products like her $95 bath soak. But behind the filters and flawless packaging lies a disturbing reality, the industry doesn’t want you to question.
💄 Kylie Jenner turned her face into a billion-dollar brand. But Kylie Cosmetics has faced multiple lawsuits and allegations over false advertising and poor product quality. Critics say her success wasn’t built on innovation, but on manipulation, marketing, and celebrity power.
🔥 Hailey Bieber’s Rhode skincare line skyrocketed in value, but not without backlash. Users posted videos claiming her products caused rashes, burning, and long-term skin issues. The clean, dewy aesthetic masked growing distrust in her brand’s transparency.
🧼 Sydney Sweeney launched a $95 bath soak in 2024 and the internet called it out immediately. Critics accused her of selling overpriced “tap water and essential oils” under the guise of self-care. Her relatability came under fire, revealing how quickly celebrity wellness brands can drift into parody.
🧴 Kim Kardashian’s SKKN claims to be scientifically backed, but dermatologists have questioned its claims and value. Her branding blends aesthetics with faux-clinical language, leading many to ask whether she’s selling skincare or selling status.
🎭 Lady Gaga’s Haus Labs promised bold, high-performance makeup, but the early response was underwhelming. Industry insiders accused the brand of cutting corners and relying too heavily on Gaga’s fame to sell average products at premium prices.
📸 The “Clean Girl Aesthetic” dominated TikTok and Instagram, but critics say it promotes unattainable beauty standards. Brands like Rhode and Kylie Skin leveraged this trend to push products labelled as “clean” — even when ingredients weren’t fully disclosed.
🌍 Fenty Beauty and Rare Beauty are praised for inclusivity and mental health awareness. But as values-based branding grows, so do concerns about how real the messaging is and whether social causes are being co-opted for profit.
⚠ Even giants like Johnson & Johnson have been sued for decades for products linked to cancer and hormone disruption. Many of the same ingredients still appear in popular cosmetics today, raising questions about regulation and responsibility.
💸 And behind most celebrity makeup lines is a hidden truth: many use private-label factories. That $45 lipstick? It might be identical to a $5 drugstore version — just wrapped in a famous name.
Timestamps
00:00 The Illusion of Celebrity Beauty
00:40 The Kylie Jenner Effect
01:31 Hailey Bieber’s Billion-Dollar Brand
02:38 Selling Insecurity as Empowerment
03:48 What’s Really Inside These Products?
05:27 The Truth About “Clean Beauty”
07:33 Behind the Filters: The Clean Girl Lie
09:06 Kim Kardashian’s Manufactured Perfection
10:41 Activism or Marketing Strategy?
12:10 Fake Authenticity in the Influencer Era
14:24 The Hidden World of Celebrity Makeup
16:26 What Are We Really Buying?
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