Скачать или смотреть Digital Marketing Day 4 || Google Ads || Selection & Removing Of Keywords | Negative Keywo

The video starts with an explanation of the importance of selecting the right keywords for a Google Ads campaign. The instructor highlights how keyword selection can impact ad relevance, cost-per-click (CPC), and ultimately, return on investment (ROI).

Next, the instructor provides an overview of the different types of keywords that can be used in Google Ads campaigns. They may cover broad match, phrase match, exact match, and modified broad match keywords. The instructor may also provide examples of each type of keyword, and explain how they impact ad targeting.

Then, the video goes into more detail about selecting keywords for a Google Ads campaign. The instructor explains how to use tools like the Google Keyword Planner to identify relevant keywords based on search volume, competition, and other factors. They may also cover tactics like using long-tail keywords, analyzing competitor keywords, and leveraging keyword match types.

After discussing keyword selection, the instructor moves on to removing keywords that are not performing well. They may explain how to use data from Google Ads to identify keywords with a high cost-per-click or low click-through rate, and how to remove those keywords to optimize the campaign.

Finally, the video covers the use of negative keywords in Google Ads. The instructor explains how negative keywords can be used to prevent ads from showing for irrelevant or low-quality searches. They may cover how to identify negative keywords using data from the Google Ads search terms report, and how to add them to a campaign.

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