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Today on The Culture Coach Podcast, Wendy sits down with Erika Sinner, Founder & CEO of Directorie, a $15M healthcare commercialization company and two-time Inc. 5000 honoree. Erika also serves as the Chief Empathy Officer of TinySuperheroes, a nonprofit empowering critically ill children through play and courage, and is the bestselling author of Pets Are Family.

Erika is a powerful, fresh voice in modern leadership — championing pet-inclusive policies, psychological safety, and building cultures where people feel genuinely seen and supported.

🔗 Resources Mentioned

Pets Are Family (https://www.erikasinner.org/buy-book) by Erika Sinner — available on Amazon and major retailers
Directorie (https://www.directorie.com/) — Healthcare commercialization services
TinySuperheroes (https://tinysuperheroes.com/)— Support, donate, or get involved: tinysuperheroes.com
Erika’s website: https://erikasinner.org
Follow Erika on Instagram (  / erika_sinner  , LinkedIn (  / erikasinner  , and other social platforms
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