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How to fix common digital marketing mistakes independent hotels make.

In this episode, Adam Sinkus, the managing partner of A-Purpose Partnership, and I discuss digital marketing for independent hotels. We discuss the importance of having a clear marketing message that aligns with the overall brand and customer experience. We also explore integrating traditional marketing channels with digital strategies and the value of community involvement. Adam shares common mistakes small to mid-sized businesses make in social media marketing and emphasizes the need for consistency and engagement. We also touch on the trend of creating destination experiences for travelers. The conversation provides practical tips and insights for hoteliers looking to improve their digital marketing efforts.

Chapters

00:00 Introduction and Overview
02:20 Adam's Background and A-Purpose Partnership
04:14 Specializing in Digital Marketing for Mid-Sized Businesses
09:00 Integrating Traditional Marketing Channels with Digital Strategies
14:32 The Value of Community Involvement and Partnerships
22:03 Balancing Automation and Personalized Interactions in Hotels
25:24 Trends in Hospitality and Creating Destination Experiences
27:28 How to Connect with Adam Sinkus

🔴Sam-Erik Ruttmann shares video marketing tips and video strategies. Tips on live streaming and podcasting, audio, interviewing, hosting shows and interviews with world-class speakers, leading industry suppliers, and top performing hoteliers, sharing about their inspiration, lessons they learned, and how to make an impact to grow business.

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