Ecommerce Platform vs. Online Marketplace: Which Is Better?

Weighing the pros and cons of an ecommerce platform vs. an online marketplace? Carly discusses the strengths and weaknesses of each for your ecommerce strategy, so take a few minutes to watch this video.

An ecommerce platform is a tool that allows businesses to sell to consumers from their own website. An online (or ecommerce) marketplace is a third-party platform in which businesses can create listings and sell to consumers.

Both tools can help you grow your business when used properly. And there's not one answer for which works best. Ultimately, what you choose to sell your products depends on your business. Learn more in the video!

⌛ Video timestamps:

00:00:00 // Introduction
00:00:39 // Defining each key term
00:01:55 // Benefits of platforms and marketplaces
00:03:24 // Drawbacks of platforms and marketplaces
00:04:29 // Our advice for making a decision

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