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0:00 – Trailer
1:45 – Introduction
1:57 – Making logistics more democratic
3:50 – Zippee’s forward action plan
5:02 – Misconceptions in quick commerce
6:18 – Take on Piyush Goyal’s comment
7:14 – Business model in simple terms
8:35 – Quick commerce in smaller towns
12:04 – Who competes with Zippee?
14:03 – Managing 150+ dark stores
15:46 – Founder’s background in ops?
17:32 – Shift from growth to sustainability
20:07 – Toughest decision as founder
21:21 – Advice to young entrepreneurs
23:12 – Logistical hurdles for D2C brands
25:58 – Lessons from top investors
29:35 – Top D2C brands doing well
33:28 – Doubts about Zippee’s future?
35:05 – Zippee’s potential pivot idea
38:22 – Quick industry breakdown
43:48 – Final wrap-up and thoughts

In today’s episode of Figuring Out, we have Madhav Kasturia, the founder of Zippee, India’s fast-growing quick commerce startup. Madhav has deep experience in operations, logistics, and building scalable businesses across India, and this conversation dives deep into the future of how India shops and moves goods.

In this episode, we talked about how Zippee is building 150+ dark stores across the country, their mission to make logistics more democratic, and enabling D2C brands to grow faster. Madhav breaks down Zippee’s business model in simple terms, how they are solving logistics challenges in Tier 2 and 3 towns, and how their approach differs from giants like ‪@letsblinkit‬ and ‪@ZeptoNow‬ .

We also discussed the misconceptions around quick commerce, Zippee’s potential pivots, and their forward action plan for growth and sustainability. Madhav shared his thoughts on Piyush Goyal’s comments on Q-commerce, his toughest decisions as a founder, and his advice for young entrepreneurs navigating today’s startup landscape.

Towards the end, Madhav spoke about investor insights, India’s top D2C brands, and what the future looks like for Zippee. If you're curious about logistics, startups, and how India’s commerce space is evolving, this episode is packed with insights.

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