Understanding Amazon PPC Campaign Types: Exact, Auto, Broad, and Product Targeting

🚀 Step into the world of Amazon PPC and master the art of campaign management.

Whether you're a seasoned seller or new to the game, this guide is your key to unlocking the potential of your Amazon PPC campaigns.

📊 In this video, we cover:

The Role of Discovery Campaigns: Learn how BROAD (BR_ASIN_Search Term) and AUTO (ATM_ASIN) campaigns can help you uncover new, effective search terms and ASINs.

Why We Skip Phrase Campaigns: Understand our strategic choice to bypass phrase campaigns in favor of more direct discovery tools.

Scaling with Exact and Product Targeting Campaigns: Discover how to leverage exact match and product targeting campaigns for scaling your successful search terms and ASINs.

The Advantage of Focusing on Sponsored Products: Find out why concentrating on Sponsored Products is a time-efficient strategy that drives a majority of sales.

Step-by-Step Campaign Setup: Walk through the structured approach to setting up your Amazon PPC campaigns, from logging in to setting daily budgets and keyword selection.

Embracing Single Keyword Ad Campaigns: Learn the importance of single keyword ad campaigns for precise budget allocation and control.

Implementing Negative Keywords: Understand the crucial role of negative keywords in broad and auto campaigns to enhance efficiency.

Focusing on TACoS, Not ACoS: Grasp the importance of Total Advertising Cost of Sale over Advertising Cost of Sale for a more holistic view of profitability.

Account-Wide ACoS Perspective: Learn to evaluate the overall account ACoS to understand its impact on your operations.

📖Video Chapters:
00:00 - Introduction
00:58 - Why We Skip Phrase Campaigns
01:08 - Discovery Campaigns Explained
01:46 - Scaling with Exact and Product Targeting Campaigns
03:41 - The Reason To Focus on Single Keyword Ad Campaigns
04:45 - Account-Wide ACoS Perspective
05:30 - Focusing on TACoS, Not ACoS
06:27 - Conclusion: Action Items


📈 Action Items for Sellers:

Set up and optimize discovery campaigns.

Establish and scale exact and product targeting campaigns.

Implement a strategic approach to keyword selection and bidding.

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